I got a call from my old friend Sharon.  Her home had been listed for sale for several months in a neighbor city and the traffic coming to see it was zero.  She was very frustrated.  She wanted to know what was wrong.  So I drove 40 miles to the west and went for a visit to Sharon’s home.    As I got out of my car I could not help but remember that residential sales are emotional.  Buyers fall in love with properties at first sight.  They picture themselves and their loved ones on the property.  But as I walked up to Sharon’s front door, I felt blah.  There was no excitement to her yard at all.  She needed a little white picket fence, some colorful plants and green bushes and the lawn needed seeding.  Her house had been neglected and there was nothing inviting in the front to welcome buyers onto the property.  If I wasn’t there for a reason, I might have left myself. 

So I helped Sharon do a design for her front yard, cost out the supplies and the plants, and