Did you know? Close to 90% of home buyers start their search online using websites like Realtor.com and local "classified" online ads like the Washington Post.com's real estate section. Our listings are featured on WashingtonPost.com from day one with full property description, virtual tour, and multiple ways for the prospective buyer to contact our sales team directly and instantly regarding your listing!

With over 3 million unique views each month of the real estate classified ads, WashingtonPost.com is the leading regional source for real estate information in our area.

The #1 real estate website in the country - Realtor.com is leading the way with innovative technology that gices buyers ultimate control over their property search and gives us the opportunity to track and instantly connect with buyers!

In the last 12 months Realtor.com has had over 192 million site visits and 3.2 billion (yes, with a B) page views. We are taking full advantage of this incredible advertising tool - each of our listings is a Featured Listing on Realtor.com that stands out among other listings. We also advertise our brand on Realtor.com which attracts more buyers to talk to us and gives us even more opportunity to sell your listing!

Imagine this - a potential buyer browses listings on ColdwellBanker.com (31 million people did in the last 12 months). This buyer spends on average close to 10 minutes looking through listings - he is focused, he is engaged, he is looking for information right here and now! He decides to send a simple inquiry to the broker of a certain listing - and nothing happens and ... the lead goes dead because; by the time an agent gets back to this buyer he has lost interest and moved on to something else. IT takes on average 54 hours for an agent to get back to an online inquiry! 54 hours!!

The Jane Fairweather Team never waits that long - and never lets a lead go unrealized. We have LeadRouter, a unique technology only available to Coldwell Banker, that connects us immediately with a lead - as soon as the buyer sends his inquiry, the lead's info, including name and contact info, comes to our cell phones - no matter where we are, we have the opportunity to immediately connect with the buyer while he's still engaged, and sell him on your listing!

What is a 30 day report? Think of it as the X-ray on your property after 30 days of market exposure. When we begin our marketing efforts, we do an extensive market analysis to determine the market value of your home and the best pricing strategy to ensure a successful sale.
The one piece of information we do not have at that time is the buyer’s and showing agent’s opinion of your value. Since sellers determine prices but buyers determine VALUE, based on comparison shopping, we cannot get a complete X-Ray of your home until it has been exposed to the market for 30 days. So the 30 day report is a compilations of buyer and agent feedback, sales of competing homes in the last 30 days, new listings that joined the market since you entered the market and competitors that dropped their prices in the last 30 days.

This is a true and complete evaluation of your first 30 days on the market. If at the end of the first 30 days you are yet sold, this report will instruct us on how to better position you in the market place and how to improve your homes presentation to ensure a sale in the next 30 days.
Since markets are very fluid and market conditions change with each new listing added and each home sale, we need to be vigilant in keeping up with these changes to ensure that you are competitively priced at the start of each week. We have an impressive data gathering and data analysis system on my team and we can guarantee that you will get up to the minute information and timely advice. Our market expertise is well regarded by the local media (Washington Post, Washington Business Journal ,Gazette, Bethesda Magazine, CNBC, Fox News)and we bring that expertise to you in our 30 day report to help guide and advise you on what adjustments to make to get your home sold.

BethesdaCondo.comis a specialty website designed to focus on codo listings in Bethesda and Chevy Chase. It is yet another advertising vehicle to our condo sellers and a marketing tool that enables buyers to reach us directly, learn about condo buildings, and the unique advantages of condo living. As a specialty website, BethesdaCondo.com brings condo buyers to us and enables us to sell your listing more effectively. BethesdaCondo.com puts your lilsting at center stage in addition to all other advertisement and online marketing. No other agency in the area does that!

The Fairweather Report is a quarterly market update for all of Bethesda and Chevy Chase subdivisions. We deliver the report by email for the first three quarter of the year and the final yearend report is mailed to the 20,000 plus households in zip codes 20814, 20815, 20816 and 20817. This report shows the sales by subdivision for the year along with a descriptions of each home and the original and final list prices as well as the final sale price. This information is a real time snapshot of the real estate market in your neighborhood. Homeowners use this information for tax assessment protests, to gage the value and equity in their home, and the likely timeframes involved if they were to sell their home.

We have reserved a front row seat in this stellar publication. Our prominent page one ad in every issue guarantees high visibility with the target market we are trying to reach. Our listings are beautifully displayed on the opening page of the magazine and we receive between 8-10 buyers calls from each issue.

Bethesda Magazine is a cherished treasure to the Bethesda community. This magazine, designed and written and edited by Bethesda residents , accurately represents the tone, sentiments and values of our community. With a circulation of 35,000 households, local residents can read about their home town heros, local Bethesda history, current real estate trends, hot political issues confronting our town and heartwarming stories about the trials, tribulations and successes of our neighbors, friends, and notables in Bethesda.

Jane receives 30-40 buyer's calls each week from her trademark signs and brochure boxes. Each has a brochure box with a feature listing for that house PLUS a sampling of homes in the Fairweather Collection with locations and prices on the reverse side. The Brochure Box advertisments have proven to be far more effective in reaching the serious buyer than any other form of advertising!

Direct marketing and sales activities are designed to get buyers to call us to inquire about our listings. When they call we have a chance to interview them and assess their needs, wants and financial capability. This direct interaction with the buyer allows us to “sell” them on the benefits of your home on a one to one basis. Direct selling to the buyer is our most effective way of influencing their thoughts and actions with regard to buying a home.

We have more direct marketing methods than any other agent in our marketplace. With our extensive monthly direct mail campaigns that reach over 20,000 households plus our internet presences on over a dozen real estate websites plus over 400 media websites, together with our prominent and plentiful yard signs around town, direct marketing and selling techniques enable us to speak to over 65 buyers each month.
With this constant stream of buyers calling our office,we have 10 times more opportunities to find the perfect buyer for your home than the average real estate agent .

Jane receives 20 calls per month from the people who see her "Bagvertisements" - 5 times greater than the average Montgomery County agent.

Jane receives 20 calls per month from the people who see her "Bagvertisements" - 5 times greater than the average Montgomery County agent.

The Fairweather Van is constantly on the move. This van always gets a "double take" which means more exposure for your home for you. A Home team ad-Van-tage!